The ultimate guide to mining the Internet for real-time assessment of trends and data Showing how the Internet can be an incredible tool for businesses and others to measure trends in real time, Pulse describes tools for inexpensive and real time measurement methodologies businesses can start using right away. This timely book also puts this emerging science in perspective and explains how this new measurement instrument will profoundly change decision making in business and government. * Shows how the Internet can be used as an incredibly powerful measurement tool * Reveals how to mine the Internet to measure and forecast business progress * Written by leading expert in business analytics and performance management Pulse reveals how the Internet is evolving into a tool for measuring and forecasting trends in society, the ecomy, public opinion and even public health and security. It is an absolutely essential book for every business leader to turn a powerful, underutilized tool to its complete potential.
Douglas W. Hubbard is the inventor of Applied Information Economics (AIE), a measurement methodology that has earned him critical praise from The Gartner Group, Giga Information Group, and Forrester Research. He is an internationally recognized expert in the field of difficult measurements and the application of quantitative methods to complex and uncertain problems. He has written articles for InformationWeek, CIO Enterprise, and DBMS magazine and is the author of the bestselling How to Measure Anything: Finding the Value of Intangibles in Business, Second Edition and The Failure of Risk Management: Why It's Broken and How to Fix It.