QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground by Alison Kramer, Scott Stratten (Hardback, 2013)

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Hundreds of books in the market are filled with advice from these experts. None of us needs another list of what we should be doing. Easy to digest, easy to avoid. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.