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About this product
- DescriptionStandard ecomics theory is built on the assumption that human beings act rationally in their own self interest. But if rationality is such a reliable factor, why do ecomic models so often fail to predict market behavior accurately? According to Richard Thaler, the shortcomings of the standard approach arise from its failure to take into account systematic mental biases that color all human judgments and decisions.
- Author BiographyRICHARD H. THALER is Henrietta Johnson Louis Professor of Economics, and director of the Center for Behavioral Economics and Decision Research, Johnson Graduate School of Management, Cornell University.
- Author(s)Richard H. Thaler
- PublisherRussell Sage Foundation
- Date of Publication01/01/1994
- SubjectEconomics: Professional & General
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintRussell Sage Foundation
- Content Noteillustrations
- Weight585 g
- Width153 mm
- Height230 mm
- Spine30 mm
- Edition StatementNew edition
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