Literary culture has become a form of popular culture over the last fifteen years thanks to the success of televised book clubs, film adaptations, big-box book stores, online bookselling, and face-to-face and online book groups. This volume offers the first critical analysis of mass reading events and the contemporary meanings of reading in the UK, USA, and Canada based on original interviews and surveys with readers and event organizers. The resurgence of book groups has inspired new cultural formations of what the authors call shared reading. They interrogate the enduring attraction of an old techlogy for readers, community organizers, and government agencies, exploring the social practices inspired by the sharing of books in public spaces and revealing the complex ideological investments made by readers, cultural workers, institutions, and the mass media in the meanings of reading.
Danielle Fuller is Senior Lecturer in the Department of American & Canadian Studies at the University of Birmingham, UK. DeNel Rehberg Sedo is Associate Professor in the Department of Communication Studies at Mount Saint Vincent University, Canada.
Danielle Fuller, DeNel Rehberg Sedo
Taylor & Francis Ltd
Date of Publication
Communication & Media
Place of Publication
Country of Publication
20 black & white illustrations, 7 black & white tables, 16 black & white halftones, 4 black & white line drawings