Many people consider their reputations to be something worth valuing above life itself. Throughout history, there has been shortage of individuals who have fought duels to the death over matters of hor. Quite a few nations have gone to war with others or annihilated entire segments of their population purportedly in defense of their national hor or that of their race. Character assassination is an attempt to discredit a person's reputation. The intention is to have the individuals targeted by such campaigns isolated and rejected by his community. Every personal merit or contribution of the individual would be erased under a constant flow of slander. With the pass of time such acts are often difficult to reverse. The process is equivalent to the literal assassination of a human life. The damage sustained can last a lifetime or, for historical figures, for many years and even centuries after their death. What are the implications of deliberately assassinating a person's character, or of ruining a social group's or institution's reputation? What might be the implications of such actions if they are occurring as a response to the initiatives of a government with sufficient resources to exercise this kind of state-sponsored terrorism? Ready, Aim, Fire! Character Assassination in Cuba analyzes this topic through the lens of the Cuban experience over the last fifty years.