This book focuses on the renewal (or rekindling) of cultural identity, especially in populations previously considered 'extinct'. At the same time, Hendry sets out to explain the importance of ensuring the survival of these cultures. By drawing a fine and textured picture of these cultures, Hendry illuminates extraordinary diversity that was, at one point, seriously endangered, and explains why it should matter in today's world.
Joy Hendry is Emeritus Professor of Anthropology at Oxford Brookes University, UK. She specializes in the study of Japan, but has also done fieldwork in Morocco, Canada and Mexico, and has made recent visits to China, Indonesia, Nepal and Uzbekistan. She is the author of many books including Wrapping Culture: Politeness, Presentation and Power in Japan and Other Societies and Reclaiming Culture: Indigenous Peoples and Self-Representation , which was picked by Choice magazine as one of their 'outstanding academic titles' in 2006.