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Research Methods For Business: A Skill Building Approach by Uma Sekaran, Roger Bougie (Paperback, 2016)
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About this product
Product Information
- Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran' s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers. The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.
Product Identifiers
- PublisherJohn Wiley & Sons
- ISBN-139781119165552
- eBay Product ID (ePID)222037712
Product Key Features
- AuthorRoger J. Bougie, Uma S. Sekaran
- Publication NameResearch Methods for Business: a Skill Building Approach
- FormatPaperback
- LanguageEnglish
- SubjectManagement
- Publication Year2016
- TypeManual
- Number of Pages448 Pages
Dimensions
- Item Height232mm
- Item Width187mm
- Item Weight714g
Additional Product Features
- Title_AuthorRoger Bougie, Uma Sekaran
- Country/Region of ManufactureUnited States