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About this product
- DescriptionThis volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover: * Exploration and Description: interview/focus groups, case study, ethgraphy, and surveys; * Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis; * Causal Explication: experimental research, meta-analysis, and meta-synthesis; and * Cultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities. Chapters cite or use examples from allied health areas -- nursing, public health, sociology, medicine -- to demonstrate the breadth of health communication studies. This work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines.
- Author BiographyBryan B. Whaley (Ph.D., Purdue University) is Professor of Communication, and Clinical Research Associate in the School of Nursing and Health Professions at University of San Francisco. His research concerns linguistic factors related to explaining illness and complex health-related information, the function and design of interpersonal messages to patients, and language/message variables in social influence.
- PublisherTaylor & Francis Ltd
- Date of Publication26/06/2014
- SubjectMedicine: General
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- Content Note12 black & white illustrations, 16 black & white tables
- Weight657 g
- Width152 mm
- Height229 mm
- Spine25 mm
- Edited byBrian B. Whaley
- Format DetailsUnsewn / adhesive bound
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