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- DescriptionImproving the way that techlogy is transferred from laboratory to marketplace is central to improving American productivity and competitiveness in a global ecomy. In this provocative analysis, Stephen Doheny-Farina shows that the technical and commercial processes of turning techlogies into products are, in significant ways, communication processes. He explores the key role that technical communicators must play in the movement of techlogy from expert designers and developers to users. Several lengthy case studies illustrate the rhetorical issues involved in techlogy transfers as well as the rhetorical barriers to their success.Doheny-Farina argues that processes typically called information transfer and techlogy transfer are t transfers at all but instead are series of personal constructions and reconstructions of kwledge, expertise, and techlogies by the participants attempting to adapt techlogical invations for social uses.Underscoring the rhetorical nature of any techlogy transfer, the case studies describe the powerful effect that a startup company's business plan can have on its future (including the many factors that surround the writing of a business plan), the rhetorical barriers to the transfer of an experimental artificial heart from a university research hospital to a biomedical products manufacturer, and two compelling situations that call for the inclusion of technical writers in new product development from its inception. A final chapter focuses on the important elements in the education of technical communicators and an appendix discusses classroom applications and includes a fictional case incorporating issues of intraorganizational barriers to collaboration in the new product development process.Stephen Doheny-Farina is Assistant Professor in the Technical Communications Department at Clarkson University. His previous book, Effective Documentation received the 1989 Award for the Best Collection of Essays, the National Council of Teachers of English Awards for Scientific and Technical Communication.
- Author BiographyStephen Doheny-Farina is Assistant Professor in the Technical Communications Department at Clarkson University. His previous book, Effective Documentation received the 1989 Award for the Best Collection of Essays, the National Council of Teachers of English Awards for Scientific and Technical Communication.
- Author(s)Stephen Doheny-Farina
- PublisherMIT Press Ltd
- Date of Publication02/07/1992
- SubjectComputing: General
- Place of PublicationCambridge, Mass.
- Country of PublicationUnited States
- ImprintMIT Press
- Content Notereferences, index
- Weight612 g
- Width157 mm
- Height226 mm
- Spine25 mm
- Interest AgeFrom 18
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