Rhetoric in the Flesh is the first book-length ethgraphic study of the gross anatomy lab to explain how rhetorical discourses, multimodal displays, and embodied practices facilitate learning and technical expertise and how they shape participants' perceptions of the human body. By investigating the role that discourses, displays, and human bodies play in the training and socialization of medical students, T. Kenny Fountain contributes to our theoretical and practical understanding of the social factors that make rhetoric possible and material in technical domains. Thus, the book also explains how these displays, discourses, and practices lead to the trained perspective necessary for expertise. This trained vision is constructed over time through what Fountain terms embodied rhetorical action, an intertwining of body-object-environment that undergirds all scientific, medical, and technical work. This book will be valuable for graduate and advanced undergraduate courses in technical and professional communication (technical communication theory and practice, visual or multimodal communication, medical technical communication) and rhetorical studies, including visual rhetoric, rhetoric of science, medical rhetoric, material rhetoric and embodiment, and ethgraphic approaches to rhetoric.
T. Kenny Fountain is an assistant professor in the Department of English at Case Western Reserve University. He received his Ph.D. in Rhetoric and Scientific and Technical Communication from the University of Minnesota in 2008. He is a former Writing Center Assistant Director at Yeshiva College and a former Director of Writing Across the Curriculum at Bilkent University in Ankara, Turkey. His research interests include the rhetoric of science and medicine, visual studies of science, rhetorical theory and history, communication in the disciplines, and theories of the body and embodiment. He has published work in the journals Medicine Studies and the Journal of Technical Writing and Communication as well as the edited collections Solving Problems in Technical Communication and Pluralizing Plagiarism.
Kenny Fountain, T. Kenny Fountain
Taylor & Francis Ltd
Date of Publication
Communication & Media
ATTW Series in Technical and Professional Communication
Place of Publication
Country of Publication
23 black & white illustrations, 7 black & white tables