The true story of John - part time nice guy, part time romeo, and full time advice columnist - as he gives advice to women on how to figure out men. John P. Gavin, an advice columnist for a San Francisco Bay Area newspaper, spent a year writing how women can better understand the way men approach Online Dating - and relationships in general - and how to use that kwledge to make their own online experience better. This is the story of John's endeavor to make online dating more understandable to both sides. But it's also his story, because woven among the advice columns is his pursuit of Loretta, the woman John wanted to make his own. But as he chases her through the chapters he finds out that just falling in love with a woman doesn't mean that you get to keep her. No, for that you have to earn her.