Kwn by many as the godfather of hip-hop, Russell Simmons first took tice of the burgeoning movement as a college student in New York City. After making a name for himself promoting shows and managing artists, Simmons co-founded Def Jam Recordings and began producing some of the most prominent names in hip-hop. Expanding his interests, Simmons turned to film and TV production, and it wasn't long before he would conquer the fashion industry with his influential Phat Farm clothing line. More recently, Simmons has focused on philanthropic ventures, founding the Hip-Hop Summit Action Network to promote ecomic and social justice, fighting anti-Semitism and cruelty toward animals, encouraging young people to vote, and serving as an entrepreneurial role model. This insightful new biography traces the life of a man whose remarkable achievements in the world of hip-hop has led to memorable work for worthy causes.