Just as film, art, music, and literature have the power to move people, Stefan Sagmeister's invative work shows that graphic design can also cut to the emotional core. Stefan's desire is to transform stale thinking and Sagmeister: Made You Look will do just that. Fully illustrated, with a red PVC slipcase, this mograph covers twenty years of his graphic design and features images from the studio archive as well as specific influences and reference points for his projects and ideas.
Stefan Sagmeister, born in Austria, received his MFA in graphic design from the University of Applied Arts in Vienna and, as a Fulbright scholar, a master's degree from the Pratt Institute in New York. Following stints at M&Co. in New York with Tibor Kalman and as creative director at the Hong Kong office of the advertising agency Leo Burnett, Sagmeister formed the New York-based Sagmeister Inc. in 1993. Peter Hall is a design critic and educator who has written widely about design in publications including Metropolis, Print, I.D. Magazine, The New York Times and The Guardian. He has previously served as the Senior Editor for the University of Minnesota Design Institute, written several books on design and currently teaches design at the University of Texas in Austin.