Scenario Planning is a classic work of business strategy. Its clear, inclusive approach to learning from the future distinguishes it from the competition, while its unmatched breadth of case studies make it an essential aid for managers seeking to implement scenario techniques. Key features of the Second Edition include a review of available methods and how to access them, detailed coverage of 'early indicators', and a wealth of new cases including Shell, Morgan Stanley Japan, and Finland's use of climate change scenarios. 'What happened next' sections for case studies from the first edition are also included. Packed with clear lessons and straightforward advice, Scenario Planning tells you what works, when it works and why. The book's overall message is that scenarios are t predictions or forecasts, but effective weapons in managing the uncertainties of the future. Since the first appearance of the second edition, global events have emphasised the effectiveness of scenario thinking in managing these uncertainties
After research at the University of California, Berkeley and as a Fellow at Somerville College, Oxford, Gill Ringland had a career in the IT industry. After roles in software houses, process control and semiconductor companies, she joined ICL where she was responsible for building a GBP3bn new business over five years. As Head of Strategy she used scenarios to understand the complexities of the Information & Communications industry and map ICL's future. Gill is a past Member of SRC's Computing Science Committee and of the Council of the Economic and Social Research Council. She is a Liveryman of the Information Technologists Livery Company, an ICL Fellow Emeritus, a Fellow of the British Computer Society and Graduate of Stanford's Senior Executive Program. Since 2002 Gill has written, taught and consulted widely as Fellow and Chief Executive of SAMI Consulting. She is a Member of EFFLA, the European Forum on Forward Looking Activities, advising the EC on making better use of Foresight, and of the Long Finance Kitchen Cabinet. She is the author of six books - most recently 'Here be Dragons' with Tricia Lustig and Rob Phaal, published by Choir Press in 2012.
The Choir Press
Date of Publication
Business, Accounting & Vocational: Textbooks & Study Guides