Selling Outer Space: Kennedy, the Media, and Funding for Project Apollo, 1961-1963 by James Lee Kauffman (Paperback, 2009)

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"Kauffman's compelling book. examines how the Kennedy administration and the media constructed the space program in ways designed to win congressional and public approval. - Journal of American History "A valuable addition to the body of science communication research that examines the tension between expert and public perspectives on such issues as risk and the environment.".