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- DescriptionSex in the media is one of the hottest topics of the day. We kw that advertising, television, cinema, and other forms of communication use sex to sell us products and pump up story lines. The question is: why are sex and sexuality such effective tools for getting our attention? Sexing the Media: How and Why We Do It is a textbook that explores answers to this question through historical, sociological, psychological, and ideological perspectives. It explores how media and other social institutions use sex and sexuality (the capacity to have erotic experiences and responses) to advance ecomic and ideological interests.Cinema, music, music videos, television programs, advertising, and the Internet are discussed as carriers of deliberately constructed messages that contribute to and support a master narrative that privileges heterosexuality and mogamy. This interdisciplinary text includes contemporary case studies as examples that would be useful in courses in media, cultural studies, sociology, and psychology.
- Author BiographyDebra L. Merskin (PhD, Syracuse University) is Associate Professor of Media Studies at the University of Oregon. She is the author of Media, Minorities, and Meaning: A Critical Introduction (Peter Lang, 2010).
- Author(s)Debra L. Merskin
- PublisherPeter Lang Publishing Inc
- Date of Publication25/05/2014
- SubjectCommunication & Media
- Country of PublicationUnited States
- First Published2014
- ImprintPeter Lang Publishing Inc
- Weight610 g
- Width155 mm
- Height230 mm
- Edition StatementNew edition
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