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About this product
- DescriptionThis is a fantastic visual guide to some of the finest impact oriented advertising from around the world. In the world of advertising, impact is paramount. Visual impact, emotional impact, environmental impact. In order to be ticed, an ad must stand out, it must be unique and visible in a world of others stimuli clamouring for our attention. Once an ad has caught our attention it must then also the desired emotion - surprise, intrigue, happiness. Finally, and possibly the hardest part of creating a successful advertising campaign, the ad must leave the viewer with the desired message. Shockvertising brings together a collection of some of the most invative and exciting adverts by firms from around the world - from Paris to New York, Madrid to Bangkok.
- PublisherInstituto Monsa de Ediciones
- Date of Publication07/11/2013
- SubjectDesign & Commercial Art
- Place of PublicationSant Adria se Besos
- Country of PublicationSpain
- ImprintInstituto Monsa de Ediciones
- Content Notefull-colour illustrations throughout
- Width212 mm
- Height252 mm
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