Social Media Optimization for Dummies by Ric Shreves, Michelle Krasniak (Paperback, 2015)

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Well, it's comprised of two closely related practices. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals.
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