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About this product
- DescriptionAfter decades of turmoil and trauma, the Brezhnev era brought stability and an unprecedented rise in living standards to the Soviet Union, enabling ordinary people to enjoy modern consumer goods on an entirely new scale. This book analyses the politics and ecomics of the state's efforts to improve living standards, and shows how mass consumption was often used as an instrument of legitimacy, ideology and modernization. However, the resulting consumer revolution brought its own problems for the socialist regime. Rising well-being and the resulting ethos of consumption altered citizens' relationship with the state and had profound consequences for the communist project. The book uses a wealth of sources to explore the challenge that consumer modernity was posing to Soviet 'mature socialism' between the mid-1960s and the early 1980s. It combines analysis of ecomic policy and public debates on consumerism with the stories of ordinary people and their attitudes to fashion, Western goods and the home. The book contests the tion that Soviet consumers were merely passive, abused, eternally queuing victims and that the Brezhnev era was a period of 'stagnation', arguing instead that personal consumption provided the incentive and the space for individuals to connect and interact with society and the regime even before perestroika. This book offers a lively account of Soviet society and everyday life during a period which is rapidly becoming a new frontier of historical research.
- Author BiographyNatalya Chernyshova is a Lecturer in Modern History at the University of Winchester, UK.
- Author(s)Natalya Chernyshova
- PublisherTaylor & Francis Ltd
- Date of Publication12/10/2015
- SubjectSocial Studies: General
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- Content Note15 black & white illustrations, 8 black & white halftones, 7 black & white line drawings
- Weight517 g
- Width156 mm
- Height234 mm
- Spine15 mm
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