Since its introduction in the early 1960s, Spanish-language television in the United States has grown in step with the Hispanic population. Industry and demographic projections forecast rising influence through the 21st century. This book traces U.S. Spanish-language television's development from the 1960s to 2013, illustrating how business, regulation, politics, demographics and techlogical change have interwoven during a half century of remarkable change for electronic media. Spanish-language media play key social, political and ecomic roles in U.S. society, connecting many Hispanics to their cultures of origin, each other, and broader U.S. society. Yet despite the population's increasing impact on U.S. culture, in elections and through an estimated $1.3 trillion in spending power in 2014, this is the first comprehensive academic source dedicated to the medium and its history. The book combines information drawn from the business press and trade journals with industry reports and academic research to provide a balanced perspective on the origins, maturation and accelerated growth of a significant ethnic-oriented medium.
Kenton T. Wilkinson is Thomas Jay Harris Regents Professor in Hispanic and International Communication at the College of Media & Communication at Texas Tech University, USA.
Kenton T. Wilkinson
Taylor & Francis Ltd
Date of Publication
Communication & Media
Routledge Research in Cultural and Media Studies
Place of Publication
Country of Publication
7 black & white illustrations, 4 black & white tables, 3 black & white line drawings