Speaking of Health: Assessing Health Communication Strategies for Diverse Populations by Institute of Medicine, Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations, Board on Neuroscience and Behavioral Health (Paperback, 2002)
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About this product
- DescriptionWe are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's t just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have ermous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better t to kw if anything is wrong. To kw that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided t to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences w and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.
- Author BiographyCommittee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations, Board on Neuroscience and Behavioral Health
- Author(s)Board on Neuroscience and Behavioral Health,Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations,Institute of Medicine
- PublisherNational Academies Press
- Date of Publication11/11/2002
- SubjectMedicine: General
- Place of PublicationWashington
- Country of PublicationUnited States
- ImprintNational Academies Press
- Width152 mm
- Height229 mm
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