Bringing a sharp awareness of the turbulence of global business and change, Thompson, Scott and Martin present a comprehensive introduction to modern strategy. Secure your understanding of tomorrow's business world using this established yet forward-looking textbook and its host of dynamic learning features.
Frank Martin is a Senior Teaching Fellow in Entrepreneurship in the Business & Organisation Division at the University of Stirling. He is also a Senior Honorary Research Fellow. Jonathan M. Scott is Reader in Entrepreneurship at Teesside University Business School and Head of its Centre for Strategy and Leadership. He has been a visiting Research Fellow at the University of Turku, Finland. His research interests include access to finance for SMEs. He is a Director of Enterprise Educators UK and has published a number of articles in leading academic journals. John L Thompson is Professor of Strategic Management at the University of Huddersfield, UK.
Frank Martin, John L. Thompson, Jonathan Scott
Cengage Learning EMEA
Date of Publication
Mixed media product
Business, Accounting & Vocational: Textbooks & Study Guides