Nonprofit organizations in the U.S. earn more than $100 billion annually, and number over a million different organizations. They face increasing competition for dor's dollars and many of the issues they confront are similar to those confronted by for-profit organizations. This book applies powerful concepts of strategic management developed originally in the for-profit sector to the management of nprofits. It describes the preparation of a strategic plan consistent with the resources available; it analyses the operational tasks in executing the plan; and describes the ways in which nprofits need to change in order to remain competitive. The book draws clear distinctions between the different challenges encountered by nprofits operating in different industries. It will be useful for managers in such diverse organizations as the Santa Fe Opera, the Salvation Army, and the National Football League.
Sharon M. Oster is Associate Dean and Frederic D. Wolfe Professor of Management and Entrepreneurship at the Yale School of Management and Organization, where she was named best instructor in a 1994 Business Week survey of business schools. She is the author of Modern Competitive Analysis, Second Edition (Oxford, 1994) and writes widely in the areas of industrial organization and competitive strategy.