Strategic Marketing Management (RLE Marketing) by Gordon Foxall (Hardback, 2014)

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AU $35.95

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  • Get it by Mon, 21 May - Fri, 25 May from West Ryde, NSW
Publisher: Routledge. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product.
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