Picture 1 of 9

Stock photo

Strategic Sport | Marketing | 3rd Edition | Shilbury, Westerbeek, Quick & Daniel - Picture 1 of 9

Strategic Sport | Marketing | 3rd Edition | Shilbury, Westerbeek, Quick & Daniel - Picture 2 of 9

Strategic Sport | Marketing | 3rd Edition | Shilbury, Westerbeek, Quick & Daniel - Picture 3 of 9

Strategic Sport | Marketing | 3rd Edition | Shilbury, Westerbeek, Quick & Daniel - Picture 4 of 9

Strategic Sport | Marketing | 3rd Edition | Shilbury, Westerbeek, Quick & Daniel - Picture 5 of 9

Strategic Sport | Marketing | 3rd Edition | Shilbury, Westerbeek, Quick & Daniel - Picture 6 of 9

Strategic Sport | Marketing | 3rd Edition | Shilbury, Westerbeek, Quick & Daniel - Picture 7 of 9

Strategic Sport | Marketing | 3rd Edition | Shilbury, Westerbeek, Quick & Daniel - Picture 8 of 9

Strategic Sport | Marketing | 3rd Edition | Shilbury, Westerbeek, Quick & Daniel - Picture 9 of 9

Strategic Sport Marketing by David Shilbury, Shayne Quick, Hans Westerbeek, Daniel Funk (Paperback, 2009)

Be the first towrite a review.

Polyseller (2322)
100% positive Feedback

Price:

AU $22.00

Free postage

Estimated delivery Wed, 1 May - Mon, 6 May

Returns:

30-day returns. Buyer pays for return postage.

Condition:

Good

About this product

Product Information

'. . . a very comprehensive overview of the key elements involved in the marketing of sport.an excellent and comprehensive illustration of the integration of sport marketing theory with sport marketing practice' - Ketra L. Armstrong, Ohio State University, in Journal of Sport Management 'I strongly recommend this book.[it] will be eagerly sought by academics, students, and practitioners interested in the strategic sport marketing arena' - Terry Woods, Southern Cross University, in Sport Marketing Quarterly Strategic Sport Marketing is a systematic introduction to marketing issues for sport management students as well as practising sport administrators. Integrating the unique characteristics of sport with traditional marketing theory, it presents a framework of strategic decision-making. Drawing on their extensive international experience, the authors explain the diverse markets for sport: participants, sponsors, spectators and lounge-room fans. Case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. With detailed examples and step-by-step processes, Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The third edition of this widely used text is fully revised and updated. It includes a new chapter on the role of online and other digital technologies in sport marketing.

Product Identifiers

Publisher
Taylor & Francis
ISBN-13
9781741756265
eBay Product ID (ePID)
95826900

Product Key Features

Author
David Shilbury, Shayne Quick, Hans Westerbeek, Daniel Funk
Publication Name
Strategic Sport Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Height
230mm
Item Width
176mm
Item Weight
950g

Additional Product Features

Title_Author
Shayne Quick, Daniel Funk, David Shilbury, Hans Westerbeek
Genre
Sports
Country/Region of Manufacture
Australia

No ratings or reviews yet.No ratings or reviews yet.

Be the first to write a review.

Best Selling in Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Adult Learning & University

Time Management by Peter Quarry (Paperback, 1986)
No ratings or reviews yet.
AU $16.99 New
---- Used
Complete Illustrated Encyclopedia of Dinosaurs & Prehistoric Creatures by Dixon Dougal (Paperback, 2014)
5.0 out of 5 stars based on 6 product ratings
AU $41.64 New
---- Used

Save on Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Adult Learning & University

Ford Falcon EF EL / Fairlane NF NL 1994 - 1998 Workshop Manual
AU $49.00
Trending at AU $60.40
Netter Atlas of Human Anatomy: Classic Regional Approach
AU $113.94
Trending at AU $124.20
Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)
AU $32.73
Trending at AU $36.70
BORN IN 1971?... 1951?BIRTHDAY...Australian Social History....Chrisi, Birthdays
AU $19.00
Trending at AU $22.18
It's Not You: How to Identify and Heal from NARCISSISTIC People by Ramani Durvas
AU $35.00
Trending at AU $37.67
Ethical Practice in Applied Psychology 1st Edition by Christopher Boyle (English
AU $69.19
Trending at AU $72.64

Shop by category

Picture 1 of 9

Strategic Sport Marketing by David Shilbury, Shayne Quick, Hans Westerbeek, Daniel Funk (Paperback, 2009)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Time Management by Peter Quarry (Paperback, 1986)

Complete Illustrated Encyclopedia of Dinosaurs & Prehistoric Creatures by Dixon Dougal (Paperback, 2014)

Save on Adult Learning & University

Ford Falcon EF EL / Fairlane NF NL 1994 - 1998 Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

BORN IN 1971?... 1951?BIRTHDAY...Australian Social History....Chrisi, Birthdays

It's Not You: How to Identify and Heal from NARCISSISTIC People by Ramani Durvas

Ethical Practice in Applied Psychology 1st Edition by Christopher Boyle (English

You may also like

Cornelia Funke Paperback Fiction & Books

Cornelia Funke Paperback Fiction & Fiction Books

Non-Fiction Paperback Marketing Fiction & Books

Amanda Quick Fiction Paperback Fiction & Books

Fiction Paperback Hans Christian Andersen & Fiction Books

Danielle Steel Fiction Paperback Fiction & Books