For undergraduate and graduate strategy courses. Gain a strategic edge in today's business world. This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities. The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.
Cornelis A. De Kluyver, John A. Pearce
Pearson Education Limited
Date of Publication
Business, Accounting & Vocational: Textbooks & Study Guides