Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You to Know by Dave Lakhani (Hardback, 2008)
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About this product
- DescriptionIf you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion , master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It?s t about lying or tricking anyone, it?s about kw what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.
- Author BiographyDave Lakhani is President of Bold Approach Inc., the nation's first business acceleration strategy firm. He is an in-demand speaker worldwide on the topics of marketing, sales, persuasion, influence, rapid ideation, consumer seduction, and business acceleration strategy. He is also the author of Persuasion and The Power of an Hour, both from Wiley. For more information, visit www.howtopersuade.com or www.boldapproach.com.
- Author(s)Dave Lakhani
- PublisherJohn Wiley and Sons Ltd
- Date of Publication20/05/2008
- SubjectSales & Marketing
- Place of PublicationChichester
- Country of PublicationUnited Kingdom
- ImprintJohn Wiley & Sons Ltd
- Weight366 g
- Width149 mm
- Height221 mm
- Spine23 mm
- Contained items statementContains Mixed media product
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