Technology Licensing: Corporate Strategies for Maximizing Value by John Wiley & Sons Inc (Hardback, 1996)
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- DescriptionFind out how today's top techlogy-based companies get the greatest return on their intellectual property, and how you can too. A total hands-on guide to cutting-edge techlogy licensing strategies Russell Parr and Patrick Sullivan, along with a team of distinguished experts working at the frontlines of techlogy licensing, reveal how today's top techlogy-based companies are maximizing the value of and return on their intellectual property. They also offer hands-on advice and guidance on how you can do the same in your company. With the help of numerous real-life case studies that demonstrate licensing strategies w used at DuPont, Xerox, Kodak, AlliedSignal, Hewlett-Packard, Dow Chemical, and other industry leaders, they tell you everything you need to kw to: Determine where techlogy licensing best fits in your company's overall business strategies Establish a successful licensing program tailored to your company's vision and goals Create and successfully manage a techlogy portfolio Quickly and easily calculate royalty rates Put the lessons learned at top techlogy-based companies to work in your company Techlogy licensing strategies are w key instruments for accomplishing the corporate visions set forth by future-thinking companies. Look at any corporate mission statement and you will find the seeds of a strategy-based techlogy licensing program. --Russell Parr and Patrick Sullivan In today's volatile, hypercompetitive global marketplace, cooperation and the sharing of intellectual property are keys to success. Of course, one of the most valuable forms of intellectual property is techlogy. More often than t, invation and increased market penetration are the direct result of combining techlogies from a variety of sources. Consequently, many companies have begun to devote more and more of their strategic efforts to discovering the best ways to manage techlogy so as to maximize value and return. For instance, AT&T has set up an independent business group to manage its intellectual property as a separate profit center, while other companies continue to run licensing through their legal and R&D departments. Which approach makes the most sense for your company, and why? Get the answers to these questions and many others in Techlogy Licensing. In this valuable book, Russell Parr and Patrick Sullivan, along with a distinguished team of contributing experts, reveal the licensing strategies w being used at DuPont, Xerox, Hewlett-Packard, Dow Chemical, Kodak, and other top multinational corporations. They also provide practical prescriptions for determining where techlogy licensing belongs on your organizational chart and for establishing a successful licensing program tailored to your company's vision and goals. Taking a practical hands-on approach to techlogy licensing, they tell you what you need to kw about: Creating and managing techlogy portfolios Types of licenses--with a detailed analysis of the strengths and weaknesses of each in various business contexts Successful licensing strategies w used at top techlogy-based companies Royalty rate determination methods And more Drawing upon the expertise of those on the frontlines of techlogy licensing, Techlogy Licensing tells you how today's top techlogy-based firms maximize the value of their intellectual property and how your company can too.
- Author BiographyAbout the editors RUSSELL L. PARR, CFA, ASA, is a Senior Vice President of AUS Consultants, where he assesses the value of intellectual property and advises his clients about the investment value of patents, trademarks, and copyrights. A sampling of his clients includes AT&T, Battelle, Pfizer, Silicon Graphics, TRW, and Exide Corp. He is the author of Intellectual Property: Licensing and Joint Venture Profit Strategies and three other books, and publisher of Licensing Economics Review. Mr. Parr holds an MBA and a BS in electrical engineering and is working toward a PhD in international business strategies. PATRICK H. SULLIVAN, PhD, is a founding partner in the ICM Group, a consulting company focused on extracting value from intellectual capital. He also develops business, financial, and technology strategies for technology-based enterprises and values intellectual assets for business and management use. A sampling of his clients includes Dow Chemical, Xerox, NASA, General Motors, the University of Chicago, and Stanford University. He is also affiliated with Law & Economics Consulting Group, an expert testimony firm. Dr. Sullivan has an undergraduate degree in engineering, a master's in R&D management, and a doctorate in business administration.
- PublisherJohn Wiley & Sons Inc
- Date of Publication04/09/1996
- SubjectNational Law: Professional
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintJohn Wiley & Sons Inc
- Content NoteIllustrations
- Weight616 g
- Width166 mm
- Height241 mm
- Spine23 mm
- Edited byPatrick H. Sullivan,Russell L. Parr
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