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Telecommunications Strategy: Cases, Theory and Applications by Peter Curwen, Jason Whalley (Hardcover, 2004)

About this product

About this product

Product Information

The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consumer demands. This innovative book provides a comprehensive analysis of the key players in the industry and uses their experiences to illustrate the strategic decisions and dilemmas that have led to both notable successes and infamous failures. Case-studies from the US, UK and Europe have been selected to illustrate key strategic concepts in the industry including: managing ascent and decline convergence and specialization protecting core markets managing industrial transition. Combining in-depth analysis with focused discussion of the strategic context, this key text will be of interest to students on specialist telecommunications and information management courses as well as MBA students interested in the strategic analysis of this evolving global industry.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780415342391
eBay Product ID (ePID)
95758677

Product Key Features

Book Title
Telecommunications Strategy: Cases, Theory and Applications
Author
Peter Curwen, Jason Whalley
Format
Hardcover
Language
English
Topic
Business
Publication Year
2004
Type
Textbook
Number of Pages
336 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
635g

Additional Product Features

Title_Author
Peter Curwen, Jason Whalley
Country/Region of Manufacture
United Kingdom

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