In this groundbreaking marketing classic, discover the easiest way to double your selling power overnight using tested selling sentences. Plus, learn how to uncover the most-persuasive benefits hidden in everything you sell, the secret to selling more without saying more, which hyptic word literally forces people to say Yes!, the X, Y, Z principle of selling (and what it means to you), one simple word that overcomes almost any objection, the difference between making a canned sales presentation and a planned presentation and why the best message in the world will fall flat on its face if you don't use the Wheeler A-B Principle. Don't leave your selling up to chance or theory. Discover how you can use these time-tested and proven principles to boost sales regardless if you do business online or offline. These methods work for everyone from executives who want to sell more products to job-seekers who need to stand out from the pack.