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About this product
- DescriptionMore than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.
- Author(s)Julian Watkins
- Date of Publication01/10/2013
- SubjectSales & Marketing
- Country of PublicationUnited States
- Content Noteblack & white illustrations
- Weight875 g
- Width216 mm
- Height280 mm
- Spine16 mm
- Format DetailsSewn,Cloth over boards
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