The 5 Paths to Persuasion: The Art of Selling Your Message by Gary A. Williams, Robert B. Miller (Paperback, 2005)

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The 5 Paths To Persuasion. It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. Gary A. Williams, Robert B. Miller, Robert B. Miller, Gary A. Williams and Gary A. Williams.
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