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The 21st Century observed by the rewned New Statesman columnist; Through a collection of humorous but challenging essays, grounded in personal experience, observation and anecdote, Ziauddin Sardar analyses the key characteristics of the embryonic twenty-first century. From advertising to zapping, sex to shopping, toys to hype, The A-Z of Postmodern Life explores the ideas, products, artefacts and 'isms' that shape the undefined, but ever encompassing, global culture. By learning to read the message of postmodernism, the author suggests that we might discover whether this new century is heading off in the right direction or leading us all up a very dark alley.
Ziauddin Sardar is best known for his column 'The NS Essay' which appears weekly in the New Statesman as well as for his frequent appearances on radio and television discussion programmes. He played a central role in the pioneering television race relations programme, Eastern Eye