The Advertising Concept Book: Think Now, Design Later by Pete Barry (Hardback, 2016)

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This is the third edition of the highly successful Advertising Concept Book. This new edition contains fifty specially drawn new illustrations of key campaigns. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 `roughs' specially sketched by the author - also reinforce the book's core lesson: that a great idea will last forever.