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You may think you kw what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen - whether a new business, community project or invative idea - the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.
Juliet Erickson is a freelance communication coach to senior executives and politicians around the world and a business mentor to young entrepreneurs. She has also lectured at London Business School and at Stanford University in the US. In 1989 she became a founding partner at Rogen International, one of the world's most successful communication consultancies. When she sold her stake twelve years later, its turnover had soared to $25 million.