These days, the business and sustainabilityA agenda is fast-moving. Business finds itself absolutely on the front line of the battle being waged between humankind (as the dominant species on the planet) and the rest of the living systems and creatures with which we share the planet. This will be seen in retrospect as a collective aberration of monstrous proportions (we are, in effect, making war on ourselves), but it is taking us a very long time indeed to wake up to the consequences of this aberration. The Business of BiodiversityA nails that mis-prioritisation with splendid eloquence. Once business people come to see that biodiversity still represents the primary resource for all our business activitiesA , then the business case for embedding biodiversity right at the heart of corporate strategy grows stronger by the day. By the same token, the societal case for putting biodiversity at the top of the agendaA rather than treating it as an irritating afterthought becomes overwhelming.
Mark Everard is a Visiting Research Fellow, Faculty of Environment and Technology, University of the West of England. Well known in his field , he has an active consultancy, including advising governments on sustainability issues, and works with the Environment Agency in the UK. Aregular conference contributor and writer of magazine pieces, he is also the author of The Little Book of Little Fishes, PVC: Reaching for Sustainability, The Complete Book of the Roach, and Water Meadows: Living Treasures in the English Landscape. He is Chair-Elect and a Fellow of the Institution of Environmental Sciences, a Fellow of the Linnean Society, a chartered member of the Society for the Environment.