Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of techlogical, organizational, and global changes on every area of the business.
Leslie Davis Burns, Kathy K. Mullet and Nancy O. Bryant are all based at Oregon State University.
Kathy K. Mullet, Leslie Davis Burns, Nancy O. Bryant
Bloomsbury Publishing PLC
Date of Publication
Business, Accounting & Vocational: Textbooks & Study Guides