The Competitive Intelligence Handbook presents a unified approach to competitive intelligence work and also discusses other perspectives on the discipline. Competitive intelligence (CI) is a subset of business research; it is concerned with information that corporate managers need for making tactical and strategic decisions. In addition to a review of the CI literature, the book discusses CI methodologies such as database searching, interviewing, and analysis. It provides guidance on sources for U.S. and international business information, and on special concerns such as preparing industry studies and conducting due-diligence research. In a single volume, the Handbook provides an overview of current competitive intelligence practices and gives extensive guidance on where to learn more.
Both authors have long experience in working with information. Richard E. Combs has headed several major public libraries, including Newport, RI; Northbrook, IL; Gary, IN; and the Chicago Public Library's Cultural Center. He is the author of an award-winning reference/research book. John D. Moorhead has been a business reporter for The Christian Science Monitor and was an air intelligence officer in the U.S. Navy earlier in his career. Together they operate CombsMoorhead Associates, Inc., a business research company in Chicago.