Content analysis is one of the most important yet complex research methodologies in the social sciences. The author provides an accessible text for upper-level undergraduates and graduate students, comprising step-by-step instructions and practical advice. * the book has strong interdisciplinary appeal with examples from across the social sciences * the author will create and maintain a website on the topic to provide up-to-date information on fast-changing aspects of the topic * pedagogical tools for students, including numerous sidebars describing invative and wide-ranging content analysis projects are in an easy to understand format
Kimberly A. Neuendorf holds a Ph.D. from Michigan State University, which has one of the country's top ten doctoral programs in communication. She has taught research methods and media criticism, among other courses, at Cleveland State for over a decade and has published her own research, in which she used content analysis, in numerous journal articles.