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- DescriptionIn the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on-in short, to participate in the organization's programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts dors, board members, and volunteers. Kaiser calls this group of external supporters the family. When this hidden engine is humming, staff, board, and audience members, artists, and dors feel confidence in the future. Resources are reinvested in more and better art, which is marketed aggressively; as a result, the family continues to grow, providing even more resources. This self-reinforcing cycle underlies the activities of all healthy arts organizations, and the theory behind it can be used as a diagstic tool to reveal-and remedy-the problems of troubled ones. This book addresses each element of the cycle in the hope that more arts organizations around the globe-from orchestras, theaters, museums, opera companies, and classical and modern dance organizations to service organizations and other t-for-profit cultural institutions-will be able to sustain remarkable creativity, pay the bills, and have fun doing so!
- Author BiographyMICHAEL M. KAISER is president of the John F. Kennedy Center for the Performing Arts and author of The Art of the Turnaround: Creating and Maintaining Healthy Arts Organizations and Leading Roles: 50 Questions Every Arts Board Should Ask. BRETT E. EGAN, director of the DeVos Institute of Arts Management at the Kennedy Center, leads training, planning, and consulting initiatives in the United States and abroad.
- Author(s)Brett E. Egan,Michael M. Kaiser
- PublisherUniversity Press of New England
- Date of Publication30/08/2013
- SubjectCurrent Affairs & Issues
- Place of PublicationHanover
- Country of PublicationUnited States
- ImprintUniversity Press of New England
- Content Note9 illus.
- Weight435 g
- Width152 mm
- Height229 mm
- Spine20 mm
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