The book world has changed dramatically thanks to the digital revolution. Now, anyone with a great book idea and the time to write it can become a published author. But what happens when your masterpiece goes out into the world? How do you make your book stand out from the crowd and find your readers? Book publicity - that is, the exchange of quality content for access to a media organisation's audience - is crucial in stimulating sales. The good news is, do-it-yourself book publicity has never been easier, thanks to The DIY Book PR Guide. Publicist Emma Noble distills her 15 years of experience in promoting fiction and n-fiction into one handy, easy-to-follow guide to creating your own tailormade campaign. It also introduces the HAPPIER principle of book publicity, a tried-and-tested program that really gets results. Follow its recommendations and you will soon be earning your book the media coverage it deserves, and selling copies as a result.