New technology is revolutionizing broadcasting markets. As the cost of bandwidth processing and delivery fall, information-intensive services that once bore little economic relationship to each other are now increasingly related as substitutes or complements. Television, newspapers, telecoms and the internet compete ever more fiercely for audience attention. At the same time, digital encoding makes it possible to charge prices for content that had previously been broadcast for free. This is creating new markets where none existed before. How should public policy respond? Will competition lead to better services, higher quality and more consumer choice - or to a proliferation of low-quality channels? Will it lead to dominance of the market by a few powerful media conglomerates? Using the insights of modern microeconomics, this book provides a state-of-the-art analysis of these and other issues by investigating the power of regulation to shape and control broadcasting markets.
Product Identifiers
Publisher
Cambridge University Press
ISBN-13
9780521874052
eBay Product ID (ePID)
95490851
Product Key Features
Author
Paul Seabright, Jurgen Von HAGEN
Publication Name
The Economic Regulation of Broadcasting Markets: Evolving Technology and Challenges for Policy
Format
Hardcover
Language
English
Subject
Economics
Publication Year
2007
Type
Textbook
Number of Pages
368 Pages
Dimensions
Item Height
235mm
Item Width
158mm
Item Weight
715g
Additional Product Features
Editor
Paul Seabright, Jurgen Von HAGEN
Country/Region of Manufacture
United Kingdom
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