In this updated and expanded edition of the acclaimed Ecomics and Financing of Media Companies , leading ecomist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard has added new examples and new data, and he covers such emerging areas as the ecomics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.
Robert G. Picard is Hamrin Professor of Media Economics and Director, Media Management and Transformation Centre, Jonkoping International Business School, Jonkoping University, Sweden. He is one of the world's leading academic specialists in media economics and management and public communications policies.