In The Everest Effect Elizabeth Mazzolini traces a series of ideological shifts in the status of Mount Everest in Western culture over the past century to the present day and links these shifts to techlogies used in climbs. By highlighting the intersections of techlogy and cultural ideologies at this site of environmental extremity, she shows both how nature is shaped-physically and symbolically-by cultural values and how extreme natural phemena shape culture. Nostalgia, myth, and legend are intrinsic features of the conversations that surround discussions of historic and contemporary climbs of Everest, and those conversations themselves reflect changing relations between nature, techlogy, and ideology. Each of the book's chapters links a particular value with a particular techlogy to show how techlogy is implicated in Mount Everest's cultural standing and commodification: authenticity is linked with supplemental oxygen; utility with portable foodstuffs; individuality with communication techlogy; extremity with visual techlogy; and ability with money. These techlogies, Mazzolini argues, are persuasive-and increasingly so as they work more quickly and with more intimacy on our bodies and in our daily lives. As Mazzolini argues, the ideologies that situate Mount Everest in Western culture today are t debased and descended from a more ble time; rather, the material of the mountain and its surroundings and the techlogies deployed to encounter it all work more immediately with the bodies and minds of actual and armchair mountaineers than ever before. By moving the analysis of a natural site and phemen away from the traditional labor of production and toward the symbolic labor of affective attachment, The Everest Effect shows that the body and nature have helped constitute the capitalization that is usually characterized as taking over Everest.
Elizabeth Mazzolini is an assistant professor of English at the University at Buffalo, SUNY, USA.