The First Rule of Selling: How Storagemart Led an Industry Out of Recession by Tron Jordheim (Paperback / softback, 2013)

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Months before the recession began, Tron Jordheim knew something was wrong. StorageMart's sales were down during the busiest season of the year. Conversion rates for rental inquiries had decreased -- and a lot of those inquiries came from people facing foreclosure or eviction.