The second edition of The Frugal Book Promoter is an updated version of the multi award-winning first edition. It has been expanded to include simple ways to promote books using newer techlogy--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres. The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists. You'll also learn to write media releases, query letters and a kck 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.
Carolyn Howard-Johnson has nearly three decades of retail experience plus oodles more in the fields of journalism, public relations, publishing, and marketing. She consults in the three Ps: publishing, promotion, and publicity and is the author of the multi award-winning HowToDoItFrugally series of books for writers and one for retailers. Her how-to books are multi award-winners including awards from USA Book News, New Millennium Award, Reader Views Award and many others. The marketing she has done for her award-winning fiction and poetry puts her in a unique position to advise other authors with The Frugal Book Book Promoter, second edition. Howard-Johnson was named Woman of the Year in Arts and Entertainment by members of the California Legislature. The American Business Women's Association (ABWA) Impact Council also named her Woman of the Year. Her community's Arts and Culture committee gave her their coveted Diamond Award and the culture committee named her Woman of the Year as well. Pasadena Weekly honored her for literary activism. Her Web site is www.HowToDoItFrugally.com where she offers a free craft and book marketing focused newsletter along with a free gift for subscribing. She blogs on book marketing at www.sharingwithwriters.blogspot.com.