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About this product
- DescriptionThe marketplace is the place of exchange between buyer and seller. Once one rode a mule to get there; w one rides the Internet. An electronic marketplace can span two rooms in the same building, or two continents. How individuals, firms, and organizations approach and define the electronic marketplace of the future depends on people's ability to ask the right questions w and to take advantage of the opportunities that will arise over the next few years. The contributors to this volume are prime movers in major industries that are remaking themselves in order to shape the global marketplace. They examine the consumers' new powers to assess and exchange goods and services over unparalleled distances. They discuss the opportunities and risks posed by the new integration between manufacturer and consumer, by the erosion of centralized authority, by real-time choice in every financial contingency, and by the fact that travel and transportation have been delegated to the machine processes that can best handle them. They also reflect on how to set an intelligent value on the coming changes, on the tools and procedures required to create this new marketplace of marketplaces. Contributors: Les Alberthal, William D. Bandt, Robert J. Bometti, David Braunschvig, Stephen D. Crocker, Walter Forbes, Des Gazis, Daniel E. Geer, Jr., Irving Goldstein, Edward D. Horowitz, Daniel P. Keegan, Raymond W. Smith, Russel B. Stevenson, Jr., Patrick E. White.
- PublisherMIT Press Ltd
- Date of Publication30/09/1999
- SubjectComputing: General
- Place of PublicationCambridge, Mass.
- Country of PublicationUnited States
- ImprintMIT Press
- Content Note7
- Weight658 g
- Width152 mm
- Height229 mm
- Spine22 mm
- Edited byDerek Leebaert
- Format DetailsTrade paperback (US)
- Edition StatementNew edition
- Interest AgeFrom 18
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