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About this product
- DescriptionAll the talk about open invation and externally-focused invation assumes that one size fits all in terms of what network-centric invation is and how companies should harness external creativity. But the reality is that there is one right way to master this tool. For instance, loosely governed community-based invation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric invation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric invation. This book brings clarity to the confusion. Further, it argues that managers cant rely on anecdotal success stories they read about in the press to implement a network-centric invation strategy. They need rigorous and analytical advice on what role their company should play in an invation network, what capabilities they need to create, and how they need to prepare their organization for this significant shift in the invation approach. This book offers a practical and detailed roadmap for planning and implementing an externally-focused invation strategy.
- Author BiographySatish Nambisan is a professor of technology management and strategy at the Lally School of Management, Rensselaer Polytechnic Institute in Troy, New York. He is a globally recognized researcher and thoughtleader in the areas of innovation management and technology strategy, and his recent research work has focused on customer co-innovation, network-centric innovation, and IT-enabled product development. His research has been published in premier management journals such as Harvard Business Review , MIT Sloan Management Review, Management Science, and Academy of Management Review. Through his consulting work and executive lectures, Satish has helped many companies in the United States, Singapore, and India in managing innovation and product development. Prior to joining the academia, Satish held executive positions at the consumer-products giant Unilever Plc. in Mumbai, India. More details about his research and consulting are available at www.satish-nambisan.com. Mohanbir Sawhney is the McCormick Tribune Professor of Technology and the Director of the Center for Research in Technology & Innovation at the Kellogg School of Management, Northwestern University. He is a widely published expert in the areas of innovation, marketing, and strategy. He has authored several influential articles in publications like the Harvard Business Review and the MIT Sloan Management Review. His contributions to the literature on innovation include concepts like mediated innovation, community-centric innovation, and collaborative innovation with customers in a networked world. He consults with and advises dozens of Global 2000 companies around the world. This is his fourth book.
- Author(s)Mohanbir Sawhney,Satish Nambisan
- PublisherPearson Education (US)
- Date of Publication12/10/2007
- SubjectManagement & Business: General
- Place of PublicationUpper Saddle River
- Country of PublicationUnited States
- ImprintPrentice Hall
- Weight404 g
- Width152 mm
- Height229 mm
- Spine18 mm
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