The Global Environment of Business provides students with a truly international perspective that integrates both market (industry structure) and nmarket (i.e. political forces) analysis concisely, in a way t found in other texts. The following key issues are emphasized: Industry Structure: Management must strategize to deal with the bargaining strength of customers, suppliers, and competitiors on a country by country basis. Low cost labour and outsourcing are changing the nature of the firm dramatically. Macroecomic Forces: Management must formulate country strategies in light of each country's income levels and growth rates, foreign exchange rates, inflation rates, interest rates, and unemployment rates. Political Forces: Regulations, financial incentives, tax regimes, investment restrictions, and trade agreements differ widely from country to country. Societal Forces: Ethics, labour, and environmental practices differ from country to country. In addition, specific consumer preferences and demographic trends must play a role in national strategies. Techlogical Forces: Strategies must correspond to each country's techlogical infrastructure and the pace and direction of techlogical change.
David W. Conklin is James D. Fleck Professor in International Business and a Professor of the Global Environment of Business area group at Richard Ivey School of Business. In addition he is President, Conklin and Associates, Inc., a company which undertakes research and consulting activities for private corporations and government departments and agencies on public policy issues. He has also taught in the Economics and Political Science Departments at UWO, and has been an Adjunct Professor in Social Science. He earned a BA in political science and economics from the University of Toronto and a PhD in economics from the Massachusetts Institute of Technology. Conklin's research work focuses on the interface between corporations and public policies. This includes work for governments in the design and enforcement of legislation and regulations, as well as consulting for corporations in influencing public policies and in complying with government legislation and regulations. He has been Director, UWO Office of the Institute for Research on Public Policy, and Director of the University of Western Ontario Centre for American Studies. Over the past fifteen years, he has published over 50 articles and over 30 books.
David W. Conklin
SAGE Publications Inc
Date of Publication
Business, Accounting & Vocational: Textbooks & Study Guides