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Stafford Beer is undoubtedly among the worlda s most provocative, creative, and profound thinkers on the subject of management, and he records his thinking with a flair that is unmatched. His writing is as much art as it is science. He is the most viable system I kw. Dr Russell L Ackoff, The Institute for Interactive Management, Pennsylvania, USA. If.anyone can make it [Operations Research] understandably readable and positively interesting it is Stafford Beer.everyone in management. should be grateful to him for using clear and at times elegant English and . even elegant diagrams. The Ecomist This is the companion volume to Brain of the Firm and addresses the nature of viable systems, those capable of surviving. It does t use the neurophysiological basis elucidated in brain, but develops the same theory from first principles. This book declares that every enterprise is a system, and in particular must be a viable system. Viability is t just a matter of ecomic solvency; we need laws that govern the capacity of any enterprise to maintain independent existence. The Heart of Enterprise is full of examples (actual, author--generated examples) taken from management practice. I consistently find that Stafford Beer provides the most useful analytical framework for understanding and managing an enterprise----public or private. Heart of The Enterprise offers a demanding but rewarding exposition of his approach and applications. Sir Douglas Hague. CBE